# Single Story

Once you have published your story LiSA is gathering analytics data which you can check and understand how well your stories are performing.

### STEP 1: LOCATE YOUR STORY

Navigate to Stories in the main menu and search for the story you'd like to view analytics data. Click on the three dots and select "view details"

<figure><img src="https://1950192467-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fn5OaCYL2qREZ3vWQBAet%2Fuploads%2FMFP62GGQmWPjlU2KYO8F%2F0W1h3ZLWNRUQ5zTTrJyh1_storiesanalytics.gif?alt=media&#x26;token=2bd53c67-01ee-44cf-95c0-76d131acf6d9" alt=""><figcaption></figcaption></figure>

### STEP 2: VIEW DATA

You are presented immediately with analytics data. Below you will find information on each metric

<figure><img src="https://1950192467-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fn5OaCYL2qREZ3vWQBAet%2Fuploads%2Frkpr7URKUQgOgNzbUdIU%2Fhg0JPOZxHb-nWBtqnFqfW_storiesanalyticsdetails.gif?alt=media&#x26;token=df870d46-495b-419b-9a47-d0058f5be39c" alt=""><figcaption></figcaption></figure>

### METRICS

#### Viewership

Impressions: number of impressions (Impressions are when the Story gets rendered on screen)&#x20;

Views: number of views (when 3 seconds progress per story has elapsed)

#### Navigation

Forward taps: number of times viewers tapped to the next stories&#x20;

Back taps: number of times viewers tapped back to see the previous story&#x20;

Next Story swipes: number of times viewers swiped to the next story&#x20;

Exit Story taps: number of times viewers exited stories&#x20;

Navigation: the sum of Back, Forward, Next Story, and Exited metrics within Stories

#### Commerce

Product carousel taps: number of times viewers have clicked on the Product carousel button&#x20;

Product card impressions: number of times cards have been rendered in the Carousel&#x20;

Product card taps: number of times viewers have tapped/clicked on the Product cards inside the Carousel

Product page views: number of times viewers have viewed a PDP opened from Product card: ⚠️ this only works with PiP and Modal mode;

{% hint style="info" %}
Please allow up to 5min for the data to refresh.

Video Stories should be at least 3 seconds long to avoid issues with bounce rate. Image stories are considered 15 sec content.
{% endhint %}

{% hint style="info" %}
Views metric has a 3 sec bounce rate which means views of any content which does not exceed 3 sec will not show in the aggregated story analytics data.
{% endhint %}