Abobe AppMeasurement

This page defines the shared event contract that all LiSA domains (media, products, comments, stickers, etc.) build upon and explains how to consistently get those events into Adobe Analytics via AppMeasurement. The goals are:

• Provide a stable logical alias layer (contextData keys like lsc.eventId) so you can map those aliases to your own variables via Processing Rules.

• Ensure every event includes enough metadata for segmentation, attribution, deduplication, and debugging.

• Enable you to to validate your Adobe configuration with clear example payloads and expected variable flows.

• Support extensibility across domains without changing the core bridge: new event types add their own specific context, but all share this base schema.

High-Level Flow

1. LiSA emits an event (e.g., product click, playback start) to your host application or environment.

2. Adobe AppMeasurement Bridge translates that into an Adobe Analytics beacon using AppMeasurement (setting contextData).

3. You configure Processing Rules in Adobe to map contextData aliases into their available eVars/props and label them with friendly names.

4. Reports/funnels use those mapped variables plus Adobe events for analysis.