> For the complete documentation index, see [llms.txt](https://docs.hello-lisa.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hello-lisa.com/developers/analytics/abobe-appmeasurement/event-reference/products.md). # Products ### Product Event Along with all standard [Analytics Event properties](/developers/analytics/abobe-appmeasurement/event-reference.md#canonical-shared-event-schema), a Product Event includes the following additional properties: #### Schema ```typescript interface ProductEvent extends Omit< AnalyticsEvent, 'eventType' > { eventType: | 'lsc:product:add-to-cart' | 'lsc:product:add-to-wishlist' | 'lsc:product:click' | 'lsc:product:emoji' | 'lsc:product:impresssion'; /** * The product's brand name translated to the visitor's locale, * if provided. */ productBrand?: string; /** * The currency code (ISO 4217, 3-letter format) of the product price. */ productCurrency?: string; /** * Universally unique, LiSA-assigned product identifier. */ productId: string; /** * The product's original price, if currently on sale. */ productOriginalPrice?: number; /** * The prouduct's current price. */ productPrice?: number; /** * The unique product identifier as assigned by the customer's * ecommerce system. */ productReference?: string; /** * The product title, translated to the visitor's locale. */ productTitle: string; /** * Universally unique, LiSA-assigned product variant identifier. */ variantId?: string; /** * The unique product variant identifier as assigned by the * customer's ecommerce system. */ variantReference?: string; } ``` #### Alias Mapping Table

Alias (contextData key)	Meaning / Use Case	Suggested Adobe Target (placeholder)	Friendly Label Example
`lsc.productBrand`	Product brand	prop{PRODUCT_BRAND}	Brand
`lsc.productCurrency`	Regional segmentation	prop{VISITOR_NAME}	Currency
`lsc.productId`	Attribution to specific products	eVar{PRODUCT_ID}	LiSA Product ID
`lsc.productOriginalPrice`	Dynamic pricing analysis or revenue accuracy	prop{ORIGINAL_PRICE}	Original Price
`lsc.productPrice`	Dynamic pricing analysis or revenue accuracy	prop{PRICE}	Price
`lsc.productReference`	Attribution to specific products	eVar{PRODUCT_REFERENCE} or merchandising eVar	Product ID
`lsc.productTitle`	Product name	prop{PRODUCT_NAME}	Product Name
`lsc.variantId`	Attribution to specific products	eVar{VARIANT_ID}	LiSA Variant ID
`lsc.variantReference`	Attribution to specific products	eVar{VARIANT_REFERENCE} merchandising eVar	Variant ID

### `lsc:product:add-to-cart` Visitor added a product to their cart. #### Schema ```typescript export interface ProductAddToCartEvent extends Omit< ProductEvent, 'eventType' > { eventType: 'lsc:product:add-to-cart'; } ``` ### `lsc:product:add-to-wishlist` Visitor added a product to their wishlist. #### Schema ```typescript export interface ProductAddToWishlistEvent extends Omit< ProductEvent, 'eventType' > { eventType: 'lsc:product:add-to-wishlist'; } ``` ### `lsc:product:click` Visitor clicked a product to see the product details. #### Schema ```typescript export interface ProductClickEvent extends Omit< ProductEvent, 'eventType' > { eventType: 'lsc:product:click'; } ``` ### `lsc:product:emoji` Visitor reacted to the product with an emoji. #### Schema ```typescript export interface ProductEmojiEvent extends Omit< ProductEvent, 'eventType' > { eventType: 'lsc:product:emoji'; } ``` ### `lsc:product:impression` Product card appeared in the visitor's viewport for the first time. #### Schema ```typescript export interface ProductImpressionEvent extends Omit< ProductEvent, 'eventType' > { eventType: 'lsc:product:impression'; // Event-specific fields /** * Indicates, whether this is the first impression of this product * for the current media item. */ firstOccurrence: boolean; } ``` #### Alias Mapping Table

Alias (contextData key)	Meaning / Use Case	Suggested Adobe Target (placeholder)	Friendly Label Example
`lsc.firstOccurrence`	Filtering	prop{FIRST_OCCURRENCE}	First Occurrence

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